In a piece on the recent sponsorship deal with Wonga for Newcastle United, George Caulkin rails against the increasingly depressing impact of business on football. This was sent at 4pm on Tue 9th October with the article being free to view between 4pm and 5pm
By the end of the hour though, the link had been clicked over 2,600 times.
This was due in part to George promoting the article again with a follow up tweet:
The second spike was due in part a tweet at 4.52pm from Mirror reporter Ollie Holt which both praised the article and also reminded people that there was only a few minutes to go before the article was no longer free.
This will be for a number of reasons: the piece is personally endorsed rather than just retweeted (where it will appear as coming from George Caulkin with just details of 'retweeted by Joey Barton' at the bottom) and there is also a direct call to action: 'Read it quickly. Only free until 5pm'.
As mentioned in other posts, the details above are for visits using the Bitly link mentioned in the tweets, there will be cases where people have found it themselves or choose to link directly without the Bitly link so these figures are more the impact of initial tweets not the overall activity to that page.
It can sometime seem like Social Media is a whole new world and all the rules of marketing have changed but that's often not the case. As can be seen from the impact of the enthusiastic endorsement of Ollie Holt's tweet combined with the time limited call to action a lot of the traditional methods of generating response are still valid.
Director of Analytics
Post a Comment