Friday 29 January 2010

Website Re-launch

I'm happy to announce that we have relaunched our website at

Some of the site's most exciting features are new Xcelsius dashboards on our Resources page. These are interactive Flash-based dashboards of Excel data. We think that they're perfect for presentations and hope to have more up soon.

Please let us know your thoughts on the new site and anything that you would like to see there.

James White,

Analysis Marketing Ltd

Thursday 14 January 2010

A quick survey

As we look forward to 2010, we wanted to know what the business community felt about their analysis function and what approaches firms had been taking towards marketing analysis.

Therefore, we decided to do a little research.

We would be very grateful if you could complete a short survey about your analytical practices and attitudes to data in your organisation. Responses will be used only by Analysis Marketing and any results that are published will be entirely anonymous.

The insights that we glean from this will be published in future blog posts and on our web site, and may form part of a white paper.

The survey can be found by following the link above or pasting this URL into your browser window:

Thanks for your time

James White,

Analysis Marketing Ltd

Wednesday 6 January 2010

If you want me back, don't slam the door in my face

I recently received an email from Lovefilm (a DVD/Games rental by post service) asking me to return as a customer with the offer of 3 months for the price of 1.

So far, so good. The problem was that I’d previously taken up one of these reactivation offers, which meant that, under their terms, I was ineligible to take up this new offer.

This fact was buried in the tiny small print of the email so it wasn’t until I went through the whole process of finding my login and password for Lovefilm and confirming I wanted to come back that I was told I couldn’t have the offer but I could still come back at full price.

There are two morals to this story:

1. Don’t contact someone with an offer to which they aren’t eligible. Poor suppression in this case is a bit annoying but in other cases can have far worse consequences.

2. Test the price points of your offers. There is a big gap in the price points Lovefilm are offering (either 3 months for the price of 1 or full price). Testing can help find the best level of payback (e.g. £5 a month off, every second month free, highest tier package for mid-tier cost). They don’t want me back at 3 months for the price at 1, I don’t want to go back at full price – so make me an offer that’s acceptable to both of us.

Dan Barnett,

Analysis Marketing Ltd