A very merry Christmas to all of our readers and clients!
We’ll be back in 2010 with some news from our new projects.
We have also been thinking about how best to manage offers. January has traditionally been the time when retailers sell off excess Christmas stock, but there has been an interesting – if small - shift away from this in 2009. Some retailers are ordering in less stock due to lower expectations of consumer spending power. However, some are opening their online sales before Christmas to tap into the growth in online shopping.
Any offer campaign needs to be based on good data to be effectively targeted and may need special reporting to assess its success.
We hope to bring you more on offers and data strategy in the New Year but for now, enjoy the Christmas break!
James White,
Analyst
Analysis Marketing Ltd
blog@analysismarketing.com
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