tag:blogger.com,1999:blog-60320890112113968.post655652273473023779..comments2022-12-05T02:47:05.677+00:00Comments on Analysis Marketing: Can Swansea City be Premier League off the pitch too?Analysis Marketinghttp://www.blogger.com/profile/06165292175719905116noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-60320890112113968.post-59923454287279927592011-06-19T20:35:41.094+01:002011-06-19T20:35:41.094+01:00James, it’s a fair point to make that I’m not awar...James, it’s a fair point to make that I’m not aware of all communications that Swansea send out.<br /><br />It does for me however highlight where I think Swansea have been missing a trick in that there are probably plenty of people like me who get the standard email, visit the website and have used the club shop/ticket office but who don’t get these other communications.<br /><br />As the first poster says, Rome wasn’t built in a day and they are getting it right in the most important area which is on the field. <br /><br />This season offers huge opportunity and I hope they make the most of keeping supporters engaged.<br /><br />DanDan Barnetthttp://blog.analysismarketing.comnoreply@blogger.comtag:blogger.com,1999:blog-60320890112113968.post-19373736021193878102011-06-19T09:49:00.164+01:002011-06-19T09:49:00.164+01:00Dan,
I know that the club want to do more for sur...Dan,<br /><br />I know that the club want to do more for sure off the field but the blog above is not strictly correct.<br /><br />The email you see above is one that is sent out automatically and is the same for all league clubs.<br /><br />The club do have their own database which they send a number of communications to. See the examples below<br /><br />http://www.intouchcrm.co.uk/swansea<br /><br />This goes out to an ever growing database of users but the club are working to allow more to be added to this.<br /><br />They are also working hard on profiling their data to communicate different offers to the right people<br /><br />thanks<br /><br />JamesJames Whitehttp://www.intouchcrm.co.uknoreply@blogger.comtag:blogger.com,1999:blog-60320890112113968.post-62422889450264669672011-06-18T20:54:10.299+01:002011-06-18T20:54:10.299+01:00Well, as you say, it does not sound a Premiership ...Well, as you say, it does not sound a Premiership club yet but Rome was not built in a day. If you want details of a club that does engage with its supporters ad is prepared to try new ideas, I'd suggest you speak to Mark Catln the Commercial Director at Bury FC. He's been there 18 months and really spruced up that side of the club. Impressive. Last season I visited all 92 clubs and it was fascinating to see the differences between the different set-ups. (On that score 9/10 to Swansea, thanks) www.theshirt2010.co.ukthisisspainhttps://www.blogger.com/profile/08296117582756223532noreply@blogger.com